This project for 4700BC Gourmet Snacks explores two different visual directions for two product ranges while keeping a consistent brand identity.

For Nutty Tuxedo, the goal was to create a rich, premium look that highlighted the product's indulgent feel. Close-up compositions, warm lighting, and flowing chocolate were used to emphasize texture and make the product feel more desirable.

For Microwave Popbox, the focus shifted to usability and everyday convenience. Brighter visuals, cleaner compositions, and product-focused motion helped communicate ease of use and the unique packaging experience.

The project combines 3d with real footage to create engaging visuals that showcase each product while staying true to the 4700BC brand.

Credits:

Client: 4700BC Gourmet Snacks
Project: Microwave Popbox
Creative Direction + 3D: Vishal Saini